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Fix the Gaps. Build What Works. Improve What Matters.
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White Capital One logo with a swoosh above the "One" on a dark green background.
White Pfizer logo with a stylized double helix symbol to the left on a dark green background.
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The Cartier logo, featuring the brand name in white, elegant script on a dark green background.
MetLife logo: white "M" symbol resembling a roof, followed by "MetLife" text on a dark green background.
Venmo logo with white text on a dark green background.
White Nike logo and swoosh on a dark green background.
White "affirm" logo with a curved line above "firm" on a dark green background.
White Capital One logo with a swoosh above the "One" on a dark green background.
White Pfizer logo with a stylized double helix symbol to the left on a dark green background.
White MTV logo on a dark green background.
White Adobe logo and wordmark "Adobe" on a dark green background.
The Cartier logo, featuring the brand name in white, elegant script on a dark green background.
MetLife logo: white "M" symbol resembling a roof, followed by "MetLife" text on a dark green background.
Four people sit at a wooden table, working on laptops, with a small plant in the center.
Our Capabilities
We combine customer insight, experience strategy, experience design, and AI-enabled implementation to help B2B companies diagnose what's holding back performance, solve specific problems, and build what drives growth. Four integrated practice areas. Clients engage where the need lives.
Customer Insight (AI-Enabled)
Understanding what customers actually need, how they behave, and where the gaps are — before any strategy or design decisions are made. AI accelerates and deepens every research method we use. Services: Voice of Customer (VoC) Research Qualitative & Quantitative User Research AI-Powered Research Synthesis Customer Journey & Ecosystem Mapping Experience Maturity Assessments Competitive & Market Benchmarking Analytics & Performance Review AI Readiness & Workflow Evaluation Win/Loss Research Concept & Proposition Testing
Experience Strategy (AI-Enabled)
Translating customer insight into a clear strategic direction — tied directly to revenue, retention, and competitive performance. AI informs prioritization and identifies patterns across functions. Services: Customer Experience (CX) Strategy Product & Service Experience Strategy Experience Economics™ Modeling AI Strategy & Experience Roadmapping Executive Alignment Workshops Experience Governance Models Fractional CX / Experience Leadership AI Opportunity Assessment Cross-Functional Experience Planning
Experience Design (AI-Enabled)
Designing and building the experiences customers actually have — across digital products, services, and AI-enabled touchpoints. AI is embedded as architecture, not a feature. Services: Product Design (Web, SaaS, Enterprise) Service Design Onboarding & Lifecycle Design AI-Enabled Experience Design Conversational & Agentic Interface Design AI Workflow Integration MVP & Rapid Product Development Fractional Experience Implementation
Experience Optimization (AI-Enabled)
Measuring, auditing, and improving what's already in market — using AI to identify friction, prioritize fixes, and accelerate performance gains. Services: Expert Reviews & Audits Conversion Rate Optimization (CRO) Experience & Funnel Optimization Usability Testing AI-Powered Performance Optimization Onboarding & Lifecycle Optimization AI Audit & Recalibration
Industry and Category Expertise
Proven experience across complex, regulated, and high-growth environments.
B2B
Improve conversion, activation, and retention across complex buying journeys and multi-stakeholder relationships.
B2C
Build high-volume digital experiences that turn one-time buyers into loyal customers and improve lifetime value.
Healthcare
Improve patient and member experiences, streamline clinical and operational workflows, and build AI-enabled efficiencies that improve outcomes.
Financial Services
Build trust at every touchpoint, simplify complex onboarding, and improve retention through AI-assisted service models.
Financial Services
Improve client experience, build more consistent delivery, and unlock the referral growth that comes from getting both right.
Retail
Build connected omnichannel experiences, improve personalization at scale, and close the gap between in-store and digital.
Who We Work With
We partner with the leaders who own the number — and the ones who have to deliver it.
Founder / CEO
Understand where customer experience is limiting growth — or accelerating it — and build the roadmap to close the gap.
Marketing Leaders
Know what buyers actually need to hear, build messaging and funnel experience on that foundation, and improve performance from awareness to activation.
CX & Experience Leaders
Connect CX metrics to revenue language, build the business case leadership acts on, and improve the cross-functional experience that drives retention.
Sales Leaders Know why deals are won and lost directly from buyers, improve your ICP definition and sales narrative, and build a pipeline that converts.
Operations & Transformation Leaders
Know where your customer-facing processes break down, improve AI deployments that aren't producing ROI, and build workflows that actually work for the people using them.
Product Leaders
Build products customers actually adopt, improve feature performance, and know whether AI belongs in your roadmap — and where.
Catalyst is a CX Strategy and Experience Design Consultancy — finding and unlocking revenue and performance across products, services, operations, and teams in an AI-driven world. Experience Matters.
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