Two practice areas. One path from insight to in market.
Growth Strategy
Uncovering customer insights and market dynamics to drive scalable top-line growth.
Explore Growth StrategyResearch
- Voice of customer
- Qualitative research
- Quantitative research
- Win loss analysis
Market Intelligence
- Buyer and ICP definition
- Segmentation
- Competitive benchmarking
- Market benchmarking
Go to Market
- Concept and proposition testing
- Pricing
- Positioning
- Messaging
- Go to market strategy
Product Development
Designing and building digital products and customer experiences.
Explore Product DevelopmentStrategy and Architecture
- AI strategy
- Web strategy
- SaaS and enterprise strategy
- Service design
Design and Build
- Onboarding and lifecycle design
- MVP development
- Design systems
Testing and Optimization
- Analytics
- Usability testing
- Conversion optimization
- Audits
- Implementation
Questions, answered.
What does Catalyst do?
Catalyst is a growth partner that takes businesses from insight to in market. We work in two practice areas: Growth Strategy, which uncovers customer insights and market dynamics, and Product Development, which designs and builds digital products and customer experiences.
What is the difference between Growth Strategy and Product Development?
Growth Strategy answers where to go: who the buyer is, where the opportunity sits, and how to position, price and go to market. Product Development answers how to get there: the product, service or channel designed, built and tuned in market. Most engagements use both.
Do we have to start with strategy?
No. Your entry point is defined by need. Some clients arrive with a number that is off, such as conversion, churn or stalled growth. Others already know what they want built. We start from either.
How does an engagement run?
Work is sprint-based. Each sprint proves value and builds on the last, moving through goals, buyer, market, decisions, plan, build and optimize. One dedicated engagement lead owns the outcome throughout.
How does Catalyst use AI?
AI first, not AI only. We start with AI because it is the most powerful growth lever available, and we use it across research synthesis, analysis, prototyping and build. If the right solution is a person, a process or a hybrid, that is what we build.
Which industries does Catalyst work in?
Financial services, healthcare and pharma, telecom and utilities, tech and SaaS, and B2B, with clients ranging from startups to Fortune 100 companies.