Product Development. Confidence in how to get there.
When you know what to build, build it around the customer.
Product Development designs and builds digital products and customer experiences. It takes the decision the evidence supports and turns it into a product, service or channel, then tunes conversion, adoption and retention in market.
- A new product or service
- An MVP build
- A product redesign
- Conversion is not where it should be
- Churn and retention
- The product does not fit the buyer
- Optimization of what exists
Twelve services, three disciplines.
Strategy and Architecture
AI strategy
Where AI should lead, where it should assist, and where it should stay out.
Web strategy
What the site has to do for the business, and the structure that makes it do it.
SaaS and enterprise strategy
Product direction for complex platforms that serve more than one kind of customer.
Service design
Every touchpoint of a service, physical and digital, designed to work as one.
Design and Build
Onboarding and lifecycle design
The path from first use to habit, and from habit to renewal.
MVP development
The smallest version that proves the proposition, designed and built.
Design systems
One shared standard for design and code, so teams ship consistently at scale.
Testing and Optimization
Analytics
Measurement that ties product behavior to the number that matters.
Usability testing
Customers using the product while we watch where it breaks down.
Conversion optimization
Finding and removing the points where customers drop out.
Audits
An expert review of what exists, ranked by what to address first.
Implementation
The design carried through build to launch.
Product Development at work.
See all casesOtsuka
The world's first digital medication ecosystem, designed and launched.
Healthcare and PharmaCapital One
An AI assistant redesigned so customers actually use it.
Financial ServicesPfizer
A global design system that unified product delivery.
Healthcare and PharmaCox
A self-install service redesigned so every customer succeeds.
Telecom and UtilitiesAdvisorEngine
A B2B2C SaaS platform taken from research to MVP.
Financial Services
Questions, answered.
What is Product Development at Catalyst?
It is the practice area that designs and builds digital products and customer experiences. It covers strategy and architecture, design and build, and testing and optimization: twelve services that run from product direction to a product tuned in market.
What kinds of products does Catalyst build?
Web and mobile products, SaaS and enterprise platforms, AI assistants and agentic interfaces, customer portals, ecommerce, design systems, and services that span digital and physical touchpoints.
Do we need a finished strategy before you build?
No. Your entry point is defined by need. If you know what you want built, we start there. If the evidence behind it is thin, a short research sprint with customers comes first so the build is aimed at the right problem.
Does Catalyst implement, or only design?
We implement. The result is the deliverable, not the deck. Work is carried through build to launch, backed by an 80-person technology and design team, and then tuned for conversion, adoption and retention.
How is AI used in the build?
AI first, not AI only. We use AI for prototyping, build acceleration and AI-enabled design, and we design conversational and agentic interfaces. Where the right solution is a person or a process, that is what we build.