Insights. Evidence from the work.
By capability.
Start a conversationGrowth Strategy
[Proposed] Why stalled growth is usually a buyer problem, not a funnel problem.
ArticleGrowth Strategy
[Proposed] Win loss analysis: what buyers say when you are not in the room.
ArticleProduct Development
[Proposed] Onboarding is where revenue leaks before anyone notices.
ArticleProduct Development
[Proposed] What it takes to build an AI assistant customers actually use.
ArticleCatalyst AI
[Proposed] AI first, not AI only: choosing the right amount of AI for the job.
Article
By industry.
Start a conversationFinancial Services
[Proposed] The activation gap: why onboarded customers are not activated customers.
ArticleHealthcare and Pharma
[Proposed] Designing one product for patients, caregivers and clinicians.
ArticleTelecom and Utilities
[Proposed] Why customers leave the online order for the phone.
ArticleTech and SaaS
[Proposed] Moving upmarket without breaking the product.
ArticleB2B
[Proposed] Selling into a buying journey with several decision makers.
Article