Growth Strategy. Clarity on where to go.

When a number is off, start with the buyer.

Growth Strategy uncovers customer insights and market dynamics to drive scalable top-line growth. It replaces assumption with evidence, direct from buyers, and turns that evidence into decisions with owners.

  • Growth has stalled
  • Entering a new market or segment
  • A launch that did not land
  • Positioning is unclear or not landing
  • Pricing leaving money on the table
  • Cost of acquisition rising
  • No reliable view of who the buyer is

Thirteen services, three disciplines.

Research

  • Voice of customer

    What customers say they need, in their own words, gathered at the moments that matter.

  • Qualitative research

    Interviews and observation that explain why buyers behave the way they do.

  • Quantitative research

    Surveys and data analysis that size what the qualitative work uncovers.

  • Win loss analysis

    Why deals are won and lost, heard directly from the buyers who made the call.

Market Intelligence

  • Buyer and ICP definition

    Who buys, who influences the decision, and who to stop chasing.

  • Segmentation

    The market divided by need and value, so effort goes where the return is.

  • Competitive benchmarking

    Where you stand against the alternatives buyers actually consider.

  • Market benchmarking

    The size, shape and direction of the opportunity.

Go to Market

  • Concept and proposition testing

    Ideas put in front of buyers before the budget is committed.

  • Pricing

    What buyers will pay, and how to package it.

  • Positioning

    The place you hold in the buyer's mind, and why it is yours.

  • Messaging

    What each buyer needs to hear, in the order they need to hear it.

  • Go to market strategy

    The sequenced plan for segment, channel, offer and launch.

Growth Strategy at work.

See all cases

  • Adobe

    A go-to-market strategy for a new product category.

    Tech and SaaS

  • Travelers

    A sponsorship investment decision backed by market research.

    Financial Services

  • Facebook

    A gaming product strategy built on how players actually behave.

    Media and Entertainment

  • Charlie HR

    A product expansion into mid-market and enterprise.

    Tech and SaaS

  • Ad Council

    Messaging strategy for behavior change on sensitive issues.

    B2B

Questions, answered.

What is Growth Strategy at Catalyst?

It is the practice area that uncovers customer insights and market dynamics to drive scalable top-line growth. It covers research, market intelligence and go to market: thirteen services that move from understanding the buyer to a sequenced plan.

When should a company start with Growth Strategy?

When a number is off and the cause is not clear. Stalled growth, a launch that did not land, unclear positioning, pricing that leaves money on the table, rising acquisition cost, or no reliable view of who the buyer is.

Where does the evidence come from?

Direct from buyers, not from assumption. Voice of customer work, qualitative and quantitative research, and win loss analysis establish who buys, why they buy and why they do not.

What do we get at the end?

Decisions and a plan. What the evidence forces you to choose, ranked by impact against effort, with an owner for every move, followed by the sequenced path to the number: scope, roles, timeline and what gets measured.

Can Catalyst also build what the strategy calls for?

Yes. Product Development designs and builds the product, service or channel against the decision, then tunes conversion, adoption and retention in market.

Let us take you from insight to in market.

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