Tech and SaaS. From positioning to product.
What we solve in tech and SaaS.
Positioning, go-to-market strategy, pricing model design and product development for software companies.
- Launching a new product category
- Moving up to mid-market and enterprise
- Two platforms to merge into one
- A service ready to become a product
- Pricing and packaging
- Positioning that is not landing
Tech and SaaS at work.
See all casesAdobe
A go-to-market strategy for a new product category.
SoftwareRichardson
One flagship product from two merged platforms.
SaaSCharlie HR
A product expansion into mid-market and enterprise.
SaaSBelieveCo
A proprietary methodology turned into a digital product.
SaaSManifest
A digital business model for a print-led agency.
ContentFacebook
A gaming product strategy built on how players actually behave.
MediaMTV
A mental health platform built to reach Gen Z.
Media
Questions, answered.
What does Catalyst do for software companies?
Positioning, go-to-market strategy, pricing model design and product development. We research with buyers across your ICPs, set the strategy, then design and build the product changes the strategy calls for.
Can you help us move upmarket?
Yes. For Charlie HR, research across multiple ICPs set the product expansion strategy from small business into mid-market and enterprise, followed by the design improvements needed to serve the new segments.
Do you work with AI companies?
Yes. We work with AI companies and AI-native products, including copilots and assistants, autonomous agents, vertical AI applications, decision engines, and document and workflow automation.
Can you take a product from research to launch?
Yes. For Richardson we defined and built one flagship SaaS product from two merged platforms. For AdvisorEngine we took a B2B2C platform from research to a market-ready MVP.